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It was a gamble.

It could have been really cheesy and gimmicky, but we’re actually quite pleased with how they turned out. We decided to go with the idea of making the new business cards look like grey cards. All photographers need a grey card in their kit bag; It’s how you ensure the white balance of your image is accurate. The only problem with grey cards is that they are so expensive.

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We originaly just wanted the cards to be memorable, however after doing a couple of tests, it actually balances the colour temperature fairly accurately too.

Let us know if you’re a photographer and you have¬†a¬†memorable/useful business card, we’d love to see it.

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